The Bridgestone Essence (Corporate Philosophy)

The Bridgestone Group's mission is based on the words of its founder: “Serving Society with Superior Quality.” To fulfill this mission, Bridgestone Group has used the concept of “foundation” to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business. “The Bridgestone Essence” is composed of the above words, integrated corporate culture, and diversity that today's company has inherited and a shared sense of values that can be embraced by Bridgestone employees around the world.

Mission

“Serving Society with Superior Quality” We aspire to offer the best for our customers and to society, not only in terms of our products, services, and technology, but in all of our corporate activities. Our commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere. Through our Mission, we strive to be a company trusted by the world - a company in which all of us can take great pride.

Foundation

The Bridgestone Essence, our corporate philosophy, guides us to build not just better products, but better communities:

• Integrity and Teamwork

  We believe in adhering to moral and ethical principles in all our actions. This emphasis on integrity fosters a company culture that respects a diversity of skills, backgrounds and life experiences.

• Creative Pioneering

  We never settle for the status quo. We’re constantly challenging ourselves to develop new innovations that will respond to customer needs and further benefit society.

• Informed Decision-Making

  We believe in investing the time and effort necessary to verify facts. We use these observations to make informed decisions that lead us to the best possible outcomes.

• Thorough Planning and Decisive Action

  Our commitment to excellence drives us to consider all options and the full range of possibilities before determining a course of action. Then, we move forward without hesitation.