1. Pump It Up

Tire pressure is a big deal when it comes to tire longevity. Tires need proper inflation pressure to operate effectively and perform as intended. Both overinflated and underinflated tires can cause tires to wear faster, as well as adversely affect vehicle handling and fuel economy. Use a tire gauge to be sure tires are inflated properly. Check your tire pressure every month and before long trips or when carrying extra load. The vehicle manufacturer recommendations for tire pressure can be found on a label affixed to the driver's door or door jamb, or in the vehicle owner's manual. Remember that tire pressure should be checked when the tires are "cold," which means when your car hasn't been driven for three hours or for less than a 1.6 km at moderate speed.

2. Maintain Proper Alignment

If your car's wheels are out of alignment, your tyres will wear unevenly, which can lead to early replacement. Also, a car out of alignment could signal other mechanical problems that may affect tire performance. For the best results, choose a shop that uses accurate computer-assisted machines, and ask for a printout of the adjustment angles to keep with your service records.

3. Rotate Regularly

Your car's wheels have different forces exerted on them depending on their position on the car, which can lead to uneven tread wear. Rotating your tires regularly (as recommended by the vehicle manufacturer or every 8,000 to 10,000 kilometres) promotes even tread wear and helps the tire perform as designed.

4. Check Your Balance

Tires and wheels that are out of balance causes vibration and uneven tread wear. These further reduce your ride comfort and leading to earlier replacement. A shop with an electronic spin balancer can help smooth things out.

5. Roll with Less Resistance

Rolling resistance is the amount of energy needed to keep your tires moving at a straight and steady pace. It impacts your car's fuel efficiency, and saving on petrol is definitely a good way to keep money in your pocket. Choosing tires like the Bridgestone ECOPIA line of low-rolling resistance tires can increase mileage usage by 11km per tank*.

*Test conditions:

TUV Rheinland Chassis Dynamometer test according to UNECE-R83 and UNECE-R101,

Vehicle: Toyota Camry 2.0G,

Fuel Tank: 70L,

Tire size: 215/60R16,

Inflation pressure: 230kpa,

Drive condition: Urban (City)