In a society where people and mobility are becoming more diverse, we at Bridgestone will continue to be attentive to our customers and pour our passion into producing products that support each and every one of their unique "best" needs, so that we can continue to be an indispensable presence in the future of mobility.
Pursuit of "Ultimate Customisation*”
To support “your best”
We work closely with customers and the market, deeply understand their problems, and provide the performance required by each of them. Not only do we meet the performance required of tyres, but we also enhance performance to provide new value to customers. By improving environmental performance, we also contribute to sustainability.
*Within our products, this represents the customisation of tyre performance according to market and region using "ENLITEN®" technology.
"Ultimate" Refers To Our Company’s Goals As An Organisation
Bridgestone creates
"A new premium"
ENLITEN, the base technology for product design
“ENLITEN” = “Ultimate Customisation” to Support “The Best for our customers”
Base technology for R&D and manufacturing that supports “Ultimate Customisation”
“BCMA: The base technology for R&D and manufacturing” improves agility in development and production while optimising costs and reducing environmental impact.
About BCMA
Bridgestone Commonality Modularity Architecture
"BCMA" is the base technology for R&D and manufacturing that improves agility in development and production while optimizing costs and reducing environmental impact.
Simplify the supply chain including development and production by consolidating tyre parts into three modules and shares them among different products.
Premium Tyres for Passenger Cars equipped with ENLITEN (for sale)*
*Only some products are listed
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