Bridgestone Wins Consumers’ Hearts for 13th Consecutive Year Guaranteed with “Marketeer No.1 Brand Thailand 2024” Striving to Be a Sustainable Premium Brand

Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand) Co., Ltd.,
received “Marketeer No.1 Brand Thailand 2024” in the car tire category award

[Bangkok] (July 19, 2024) – Bridgestone received “Marketeer No.1 Brand Thailand 2024” in the car tire category, reflecting a strong brand by winning consumers’ hearts for 13th consecutive year, according to results from the nationwide consumer opinion survey*. In this regard, Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand) Co., Ltd., received the prestigious award from Mr. Permpol Popermhem, Editor and Founder of Marketeer Magazine, at Chatra Ballroom, Siam Kempinski Hotel, Bangkok.

“It is a great honor to receive consumer’s feedback nationwide, supporting Bridgestone as the No.1 brand in car tire. Thank you everyone for your continued trust and confidence in Bridgestone. This achievement drives our team to relentlessly enhance our operational standards with “Passion for Excellence”, prioritizing customer-centric approach while creating co-creation value. We are dedicated to developing and delivering premium tires, services, and diverse solutions perfectly matching modern travel lifestyles. Additionally, we are advancing tire technology for EV cars to enhance sustainable travel and promote the quality of life for Thai people. All these efforts reflect our commitment to elevate Bridgestone to a sustainable premium brand", Mr. Shotaro Kitamura stated after receiving the award.

*The “Marketeer No.1 Brand Thailand 2024” award ceremony was organized by Marketeer magazine based on a survey conducted by Marketing Move Co., Ltd., a provider of research and business consultancy services to survey the popularity of various types of products and services of Thai consumers in 2024.

About Bridgestone in Thailand:   
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

Bridgestone Asia Pacific, India, China SBU (Strategic Business Unit) at a Glance