[Bangkok] (August 23, 2022) – Bridgestone in Thailand announces its readiness to become a sustainable solutions company toward 2050. This is in line with the Bridgestone Group's
Mid-Long Term Business Strategy that aims to realize its vision through 8 Bridgestone-like values of the “Bridgestone E8 Commitment”. This will serve as the axis to drive its corporate strategy focused on innovations for “sustainability” creation, from production to sales, while earning customer trust and providing social and customer value. This will be the asset for business growth and lead to competitive advantages in the tire markets in Thailand and worldwide.

Mr. Keiji Chuma, Managing Director of Thai Bridgestone Co., Ltd., stated, “Bridgestone has designated the year 2020 as the first year of Bridgestone 3.0 by setting goals for “Sustainability” as the axis in determining our Mid-Long Term Business Strategy to realize its vision, to provide social and customer value toward 2050 as a sustainable solutions company. Therefore, to move forward to achieving and realizing the vision, the “Bridgestone E8 Commitment” was implemented. This will serve as the axis to drive management, which will strive to create through Bridgestone-like "purpose" and "process" together with employees, society, partners, and customers to realize a sustainability society."

The 8 Bridgestone-like values of the “Bridgestone E8 Commitment” were built on Bridgestone's mission and DNA. Starting with the letter “E”, it connects to every aspect of Bridgestone’s business based on sustainability for preserving and earning “customer trust”. It guides our decision-making throughout the development and delivering our products, services, and solutions for mobility. We also organize various activities following the needs and lifestyles of customers. For Bridgestone Thailand, we carry out various activities. Details are as follows:

·         Energy  

Committed to the realization of a carbon neutral mobility society. - We focus on reducing carbon footprint and promote carbon neutrality from the start of the journey to destination through Bridgestone’s value chain. This means considering the carbon footprint reduction from the production process to the sales. At the end of 2021, we started using the solar power generation system for the first time at Bridgestone Tire Manufacturing (Thailand) Co., Ltd., Chonburi, Thailand.

·         Ecology  

Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations. - We improve productivity and align with the circular economy through Bridgestone’s value chain, from production to sales. For instance, “ENLITEN” is one of Bridgestone's revolutionary unique technologies to design lightweight tires.                 

·         Efficiency  

Committed to maximizing productivity through the advancement of mobility. - For the ultimate in tire manufacturing capabilities, while focusing on development to increase productivity effectively through Bridgestone's supply chain, we develop and deliver products and services that meet a wide range of customers’ needs through Bridgestone's cutting-edge production efficiency, such as Toolbox, one of Bridgestone's professional tire management program (B-Solution), to meet the needs. and truly solve the problems of the users of the commercial tire group.

·         Extension

Committed to nonstop mobility and innovation that keeps people and the world moving ahead. - We ignite the inspiration for business growth from upstream to downstream. We stand with the quality of products that are well recognized as the leaders in the tire market, providing products and solutions to meet all the needs of the mobility society. With a focus on innovation and business models that make every journey possible, we now provide services at Cockpit, a one stop auto care center, Bridgestone Truck Tire Center, and Bridgestone Fleet Point.

·         Economy  

Committed to maximizing the economic value of mobility and business operations. - This reflects our business operations through the supply chain to increase the value of the economic system from upstream to downstream to develop products that reinforce Bridgestone's leadership position, such as cost management, in aspect of the customer and the organization. For instance, the radial retread tire production process to reduce business costs for entrepreneurs.

·         Emotion  

Committed to inspiring excitement and spreading joy to the world of mobility. - We challenge people to go beyond their limits and provide them new experiences through motorsports, sports, and others. For instance, the development of Bridgestone POTENZA SPORT products, the latest premium sports tires under the slogan “Better Never Settles”. Bridgestone is also the title sponsor of the Bridgestone World Solar Challenge, a biennial event held in Australia. 

·         Ease  

Committed to bringing comfort and peace of mind to mobility life. - Bridgestone has always adhered to “Tires Carry Life”. We are committed to bringing comfort and peace of mind to mobility life. With this in mind, we also operate the full range of aircraft tire business with quality products such as aircraft tires, retread aircraft tires, and services to deliver solutions for the issues faced by both aircraft manufacturers and airlines. Bridgestone leverages its strengths of new, retread tires and service networks and will continue to work together with aircraft manufacturers and airlines to create new value that ensures safe and secure aircraft operation.

·         Empowerment  

Committed to contributing to a society that ensures accessibility and dignity for all. - Bridgestone is committed to contributing to a society that ensures accessibility and dignity for all. We take part in bridging the gap to ensure equal access for all life while joining forces with all parties to solve social problems by being there and listening to real community issues. For instance, we play a key role in supporting Bridgestone's global road safety initiation through the Bridgestone Global Road Safety Project.

“We believe the “Bridgestone E8 Commitment” will help Bridgestone achieve its corporate goals to deliver sustainable solutions. This is because Bridgestone not only creates value as a manufacturer and distributor of tire products, which is our core business, but we are still looking forward to creating continued value from tire development in a Growth Business such as a solutions business. This includes looking for new business (Exploratory Business) about recycling, such as retread of radial casing to prolong the service life because radial tires are still valuable even after use which is consistent with Bridgestone's sustainability principles.

In addition, as Bridgestone has been founded 91 years and has been operating in Thailand for over 55 years, this means that Bridgestone brand is very strong. The brand has high potential in the field of production, sales of products and services through a worldwide network. We regularly organize activities in different areas and expand access to digital products and services. This brings us close to customers and makes it possible to understand and able to address to customer problems according to their needs. And if looking at the “brand” in a broader perspective, it means trust, being in close contact with and following up on customer problems on a regular basis. With Bridgestone’s mission, "Serving Society with Superior Quality", we will continue to uphold and develop within its scope and meaning to meet the expectations of society and business conditions that go through the changing all the time.
This trust is a valuable asset leading to business growth. Bridgestone is now ready to take the next step in our commitment by elevating to superiority. Because of the values ​​based on sustainability that Bridgestone intends to deliver to society and its customers will become the source of business growth and lead to competitive advantages in the tire market in Thailand and worldwide,” Mr. Keiji Chuma concluded.